The client faced a critical reputational crisis after a product failure led to safety concerns. Within weeks, sales dropped by 40%, and customer trust metrics fell by 70%. We started acting immediately by addressing the issue and corrective steps as a public statement, organising a press conference with a CEO and the engineers, launching of a community program with 5 online webinars on renewable energy safety, and targeting social media campaign (reached over 500,000 users), highlighting improvements, customer stories, and educational content.